The bio page is known as one the one of the highest ranked pages on many websites. Think about it? What is the first page you usually go to after arriving at a website? If the homepage really captures your attention, you’re going to want to know more about the person or business. Especially if you are a client looking to purchase a product or service, our natural tendency is to want to know more and to connect with the person behind the website. The About Me page is usually the last chance to make yourself stand out with your visitor to make them either return to your site or take the next step in contacting you to do business.
Ok so now you know how important your About Me page is; now what? If you already have a bio page, take a look at it right now. Go ahead, I’ll wait.......So wha’d you think? Is it a perfect representation of you? Does it say all that you want it to say? Does it make you feel all warm and fuzzy? If not, read on. And for those of you who don’t already have a bio page, let’s get started creating one right now!
There are a few things to keep in mind when you go to write your page. It must answer these three questions:
1. Who Are You?
2. What service/product you provide?
3. Why the client should choose you?
These three questions can be answered in any order you like but the key thing to remember is to just put your own style to it. Be unique, be yourself. If for example, you’re from the south and you use the word “y’all” a lot don’t be afraid to use it in your bio (1-2x max, lol). Be personable yet professional. This gives your visitor the ability to connect with you and maybe even relate to you on a personal level. Writing your bio page can be an exciting way to talk about your life experiences and how they relate to the services you provide. Visitors to your site are looking for real genuine people they can connect with or even be inspired by.
When speaking of your particular product or service, find ways to make yourself stand out. Try to refrain from making bold statements that can be misconstrued as arrogance. This is not the impression you want to leave with your visitors. Instead be humble but make your accomplishments known. If you’ve won several awards for best “XX” go for it and let people know about it. This will be undoubtedly the best way to make your services stand out. Just remember to be human and represent your personality with every word you say.
Try to avoid using buzzwords like “funky, fabulous, chic” to describe yourself and your photography style. These are quickly becoming over-used in the photography industry and aren’t really seen as unique traits. Although, these may indeed be great words to describe you and your services, try to dig a little deeper to differentiate yourself. Ultimately your photos should represent your photography style.
Pictures! Some bio pages do not have pictures on them but I am a strong advocate for this. You should have a flattering picture of yourself right alongside the words of your bio. Feel free to get creative with the picture you use. I’m a big fan of lifestyle photography; an image that captures you in your environment. If you love sunflowers, go to a sunflower field on a sunny day for some self-portraits. Ultimately, your words should match how you are portrayed in the photo.
Here are a few websites that I think have awesome “About Me” pages and why they stand out.
Junshien Lau Photography. Junshien is a photographer who's work I greatly admire. When I first stumbled upon his website, I was blown away by his About Me bio. If I’d never seen any of his pictures I still would’ve been drawn to him just be reading what he had to say. He speaks from the first person in a manner that seems as if he's talking directly to you. I like that he does something you aren’t used to seeing like writing in a poem-like format. His words are so genuine as he describes his personality while still highlighting his photography services.
Radiant Photography's About Me page was just such a cool way to stand out and it is extremely creative. It gives the viewer a taste of the photographers style before you even see their pictures. Words like "down to earth" and "daring and creative lifestyle" are highlighted and almost dead centered in the page allowing them to jump out at the viewer. It makes great use of a keyword cloud that makes it easy for a potential client to quickly get a snapshot of the photographer and their services.
This last About Me page is from Kimera Designs. The bio section is named “Philosphy” but the goal is still the same. I found this website in my search for wedding dress designers for a photo project I'm working on. Out of all the designer sites I found, this one stuck out to me the most because after viewing their philosophy page I felt connected to their words. It succinctly describes the business and their unique approach to fashion and design.
So hopefully this all gives you a good starting point for writing your About Me page. But, if you’re still stuck here’s a neat little exercise I found that helped me to write my bio page. Maybe it can help you too. It basically gives several questions for you to answer. The point is to write the answers down quickly and not over think it; just write. And based on your answers, you can craft a bio that focuses on your uniqueness and what you can offer.
Ok folks, chop chop, let’s get to work on those About Me pages :)!