SHE WENT FOR HER DREAMS SPOTLIGHT: ELYSE KAYE

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Elyse Kaye

CEO/Founder

Tell us a little about yourself and what you do.

I founded Bloom Bras out of frustration after years of searching for a sports bra that worked. It is truly an engineering challenge so I brought in the minds from NASA, the shipping and packaging industries, and a celebrity corset-maker who works with opera singers ballerinas and Oprah to create the ideal solution.  The Bloom Bra features patented lifting straps, adjustable cups, a breathable wicking mesh back and is designed to make you look as good as you feel.

What is your vision for change? Why is this important to you? 

My goal is to empower women at any stage of life to feel comfortable and beautiful exercising and moving. Current products on the market are not designed for the average woman and are very unhealthy.

Tell us about the defining moment when you decided to make the leap towards your dreams.

When I ran my first half marathon I had no skin left from the chafing, and then I started reading blogs from thousands of women who were having the same challenges as me. The average bra size in the US has risen from a 34B to a 34DD in just 20 years time. The average body changes 10% per month. For a well-endowed women that is a full cup size. The results have been staggering. We sold out in 82 hours.

What is the impact you believe your work makes in the world?

EMPOWERING WOMEN!

At Project #SWFHD we are all a work in progress but we believe in walking our own talk. Tell us how you embody the mission your work serves?

I have stopped wearing underwire bras when possible. Additionally, I donate a certain percentage of all products to breast cancer survivors and women who have gone through non-elective reconstructive surgery to help get them back on their feet.

A big part of going for your dreams is about feeling the fear and doing it anyway. Tell us about a challenge or fear that got in the way of going for your dreams? How did you handle it?

It has been a roller coaster of the highest of highs and the lowest of lows. We had over 240,000 people come through the Facebook page in just three weeks time without spending a dollar. But then we ran into crazy manufacturing challenges, which postponed further delivery. I have had so many women reach out with love letters excited about someone finally listening to their wants and needs. Yet every time an order comes in right now that we cannot fill, I cringe.

What is one piece of business advice you would give to someone starting out? 

Be 150% passionate about this because it will not be an easy track. However it is the most rewarding career move!

Do you have a favorite quote or mantra that inspires you and your business?

Surround yourself with people who inspire you.

 

Learn more about Elyse and Bloom Bras here.

Follow on social media @bloombras.