Episode 2: Creating Certainty to Build the Business of Your Dreams

A new podcast episode is up y’all!

Brought to you by the Build Your Business Baby in 2020 training. My dear, you do not want to sleep on this because this training will give you everything you need to know to start your business this year in an inspiring and strategic way. You know how I do! Click this link to purchase for just $25!

Ok, on to the episode:

Episode 2: Creating Certainty to Build the Business of Your Dreams

We’re in conversation with Jessica Perilla, Creative Director and Founder of the Award Winning Branding Agency JPD Studio. Jessica opens up about her decision to go from full time employment to starting a business from the ground up. Her dreams were fueled by a desire to have artistic vision and work with her own clients using technology as the gateway. She tells us how having both fear and excitement when starting a new path is absolutely normal and that having a mindset of certainty helps build confidence and attract new opportunities.

We also get into much deeper conversation about being a woman of color entrepreneur in a traditionally male dominated field of technology. As a minority women owned business, Jessica's company is sought after and continues to attract clients who specifically want to work with women like her.

You don’t want to miss this conversation!

Want to learn from the best and work with Jessica as your business mentor? Click on over to join us at The Mentors Circle -- the career and business mentoring platform for women of color. Applications are open! https://forms.gle/qN3dT9XGqm2CDDAo6



How To Find and Work With the Right Mentor

Why is it so hard to initiate a mentoring relationship?

Sometimes knowing the right person and having access to people who can mentor you can be difficult to find. Sometimes initiating the conversation can be awkward; it can be intimidating to make yourself vulnerable to someone further along than you. And sometimes we just don’t know where to start.

Thanks to technology, mentoring comes in many forms. We can find mentorship through social media by following our favorite Youtube person or stalking, I mean researching people who we admire and inspire us. Then we have mentoring relationships that involve actually sitting down with someone on a consistent basis through personalized conversations and working towards real, tangible goals. Today, we’re discussing how to build a relationship with a mentor your trust.

Finding a mentor takes time and intention to make sure you are picking the right one. Here are the ways I recommend to align with the best one:

  1. The best places to look for mentors are: within your company’s leadership chain, local chamber of commerce and through networking events, workshops or conferences. Get into the practice of introducing yourself to speakers at events.

  2. Follow up via email or LinkedIn. This lets the person know you are serious about continuing the conversation.

  3. Share your goals and exactly what you’re working on. This helps the person know how they can help you.

  4. Do your research about the mentor. Know their background and how it fits into your goals. Reflect what you’ve learned back to them. This helps them know you are paying attention and have done your HW.

  5. Email to initiate a conversation about mentoring. Ask to meet them in person by treating them to lunch or coffee. If meeting in person is not possible, speak by phone or video.

Below is the email I used to initiate the conversation with my mentor:

[...] I am inspired by your work, the story of building your empire, and philanthropic pursuits.

I want to explore a conversation with you around mentorship. I think of you as someone who embodies powerful leadership and business acumen. I am sure there is much I can learn from you. If there is an opportunity to be your mentee and learn from you, I wholeheartedly welcome the conversation. I understand your busy as well so no worries if now is not the right time.

Please do let me know your thoughts I look forward to hearing from you. All the best, - Ariane

This email effectively help me connect and work with the woman whom I so eagerly wanted to learn from and helped me learn how to be a better business woman and build more confidence.

Looking for a mentor doesn’t have to be hard, but it does require commitment. The mentoring relationship is a very rewarding one. Through it you gain not only confidence and direction in your career but sometimes true friendship with someone who is invested in your success.

The Mentor Circle was created for you to succeed. Designed for women of color who want to learn from each other. The way towards success, is if we rise up together.

Applications are open, enroll to The Mentors Circle today!

Escaping the Career Waiting Trap

I've noticed lately that many of us fall victim to the waiting trap. This is especially common among us ‘go with the flow,’ ‘take life as it comes,’ ‘laid back’ types. We pride ourselves on being very thoughtful and reflective and not impulsive or overzealous when it comes to making a decision, especially the life-changing ones. But could our passive approach to life be one of the main things that hold us back from having what we want? How many times have we strongly desired change in our lives; a new job, more money, to start a business, to take a class, to get more clients, only to find that months or even years later, we’re stuck in the same problem?What gives?

Goals we never meet

Someone many years ago once told me that the reason I didn’t have what I wanted is because I hadn’t fully committed to it. I was still on the fence, still “figuring things out,” waiting for something to change while not actively going after it. Even when I did take action, my level of commitment was not consistent and I eventually fell back into old patterns. Does this sound familiar?

With the start of a new year, I know many of you set new goals, new intentions, and new promises for yourselves. But the truth is, a year from now, many of us will find ourselves in the same situation. Even with good intentions for change, only a fraction (just 8%!) will actually achieve what we set out to do this year.

What is really going on here?

Fighting change by waiting

Here’s the thing. When it comes to making change, deep down we fear it. We fear that if we take control and become active in pursuing what we want, we might actually get it. And that scares us to death. As humans, we are frightened by the idea of change. We crave comfort and predictability in our routine and environment, so daring to make changes rings the alarm of discomfort and risk.

Most of us avoid making change by entering the waiting trap. Waiting is passive. It keeps us stagnant, stale, and locked into a holding pattern that looks a lot like our comfort zones. Our tendency to wait things out is oftentimes fueled by fear.

Waiting can show up as:

  • Indecision

  • Procrastination

  • Uncertainty

  • Hesitation

  • Wait-and-See

Waiting can rob us of joy, happiness and fulfillment. But it often manifests itself in sneaky ways. Beth Grant coined the term the Passive Yes as something we use to stay in Waiting. This is when you pretend to take action but you’re not really all-in. An example can be that someone claims they want to grow a new skillset, signs up for a seminar or workshop but doesn’t show up or do the exercises. Another example is when that same aspiring professional claims they don’t have the time or money to work on their goals. We can be really effective at keeping ourselves busy with other things that we claim are important or necessary but really just serve as distractions from what we truly want.

This mind trick can keep us in a perpetual state of Waiting. We search for answers and evidence but become overwhelmed with the possibilities before ever making a decision or taking action.

So what is the alternative?

Steps to take to escape waiting

It’s important to recognize what Waiting truly is: a manifestation of fear. Sometimes all it takes is acknowledging that when you find yourself procrastinating or locked in indecision. Ask yourself what’s really going on and you may find your fear of what could happen if you make this change is dictating your life.

Listen to your fear, and understand where it is coming from. The thing we most fear, that worst case scenario, rarely manifests the way we think it would. Even unlikely worst case scenarios can teach us important lessons.

Once you recognize this, ask yourself the following questions:

  1. What would happen if you stayed stuck waiting for something to change?

  2. How would you feel if it was a year from now and nothing has changed?

  3. What are you willing to risk and explore in order to keep going forward, and what do you have to gain?

Enlist help and support as you work through this. Partner with someone who will not hold you back and commiserate with you but will empower and hold you accountable to take action.

When you take action, and this is very important, make sure it is an action that gets you out of your comfort zone. It doesn’t have to be a super huge action that terrifies you. But it will make you feel a little uncomfortable. If it does, that’s a good sign that it’s a move that will help you grow.

Now it’s you’re turn. Ready to get out of Waiting?

If She Can Do It: Client Case Study Series with Lauren Harvey

If She Can Do It: Client Case Study Series with Lauren Harvey

I was thrilled to work with Lauren Harvey as she navigated a truly toxic work situation and get the creative courage and inspiration to build and grow a thriving graphic design business where she gets to work with innovative, thought leading brands doing what she loves. Read on to learn how she did it and her best advice for those wanting to take the leap and create a thriving business. Enjoy!

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