As social creatures, we constantly crave validation and to feel that what we do matters. We want to be socially accepted and feel that we belong. It’s a human need and no one is immune to criticism no matter how thick your skin is. We are hardwired to blend in. It’s the reason why marketing is so hard for a lot of us because it requires bringing a level of visibility to you and your work that oftentimes makes us uncomfortable.

The way out is through 4 ways of willingness.